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About Us

Driving innovation in
the domain industry

We ❤️
Innovation
and Partnerships
Who we are
Nova Registry Ltd. is the Registry Operator for the .link generic top-level domain. Based in Valletta, Malta, Nova was founded by a collective of tech entrepreneurs and domain industry professionals that understand the domain business intimately.
What is a Registry Operator?
Our mission
We are on a mission to link the world by making .link the standard for all things link-related. From websites to link in bio’s, from branded links to the creator economy, from apps and wallets to emerging web3 technologies – nothing links people, places, and ideas better than a .link name.
What is a TLD?
What makes us different?
Unlike other Registry Operators, our focus is on innovation & value creation, specifically driving new opportunities in new markets to create incremental revenue & lifetime value for our partners and their customers.
What is a Registrar?
Working with us
By working with us, you will gain access to our team of industry thought leaders and extensive network of existing partnerships and channels. We are committed to your continued success as a trusted partner.
Partner Program

Our values

Innovation
Through pushing boundaries and challenging traditional norms, .link has established itself as a pioneer in fostering innovation in the domain industry
Digital Ownership
As a company, we believe that everyone should be able to control their own identity and data
Collaboration
In order to increase efficiency and shorten sales cycles, successful companies leverage partnerships to fuel growth
Meaningful Use
Through quality and trustworthiness, we aim to make the .link TLD meaningful on a global scale

Our
Leadership Team

Vaughn About Us Headshot
Vaughn Liley
GENERAL MANAGER & THOUGHT LEADER

Vaughn Liley brings invaluable expertise, exceptional leadership, and a passion for driving growth. He continues to play a pivotal role in propelling the company towards further success in the competitive domain landscape thanks to his proven track record, innovative thinking, and commitment to excellence.

Chat with Vaughn

seb
Sebastian Krüger
CHANNEL PARTNERSHIP MANAGER

Sebastian Krüger is an expert and a trusted leader in channel partnerships within the domain and hosting industry. His profound experience and forward-thinking enables him to guide partners through market dynamics, competition, and emerging trends, ensuring their sustained success.

Chat with Seb