Nova Registry | .link
The ultimate TLD for links
We are uniquely positioned to help partners implement the .link TLD as a profitable upsell lever and open up new business opportunities.
TLD stands for "Top-Level Domain." It is the last segment of a domain name in an internet address. TLDs are an essential part of the Domain Name System (DNS), which helps organize and categorize websites on the internet.
TLDs are categorized into two main types:
In addition to gTLDs and ccTLDs, there are also newer categories of TLDs introduced in recent years, known as "new gTLDs." These include TLDs like .link and others, which were introduced to expand the available pool of domain names and provide more relevant use cases
A TLD like .link plays a crucial role in establishing brand trust and digital ownership, helping users navigate to trusted content.
A registry operator such as Nova Registry, is a company responsible for managing and maintaining the database of domain names within a specific top-level domain (TLD) in our case, the .link TLD, on the internet. In the Domain Name System (DNS), the registry operator is a critical component that ensures the proper functioning and administration of domain names within a given TLD.
The responsibilities of a registry operator typically include:
Registry operators are appointed by the organization that manages the TLD. For generic TLDs (gTLDs), such as .link and .com, this is typically overseen by ICANN. For country code TLDs (ccTLDs), the authority may be delegated to a government agency or other designated entity within the respective country.
Registry operators are an essential part of the domain name ecosystem, as they ensure the orderly and reliable functioning of domain names within their TLD and play a role in maintaining the overall stability and security of the internet.
A domain name registrar is a company that is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) to sell and manage domain names on behalf of domain registrants. Registrars act as intermediaries between individuals or businesses (domain registrants) and the domain name registry for specific top-level domains (TLDs) such as the .link TLD
Registrars play a crucial role in making domain registration accessible to individuals and businesses. They offer a wide range of TLDs, help registrants choose suitable domain names, and simplify the process of acquiring and managing domain names. While domain registrants interact with registrars to obtain domain names, the registrars, in turn, interact with the domain registries to ensure that the domain names are properly registered and maintained in the DNS.
A registrant, in the context of domain names, is an individual, organization, or entity that registers and holds ownership rights to a specific domain name. The registrant is the legal entity that has the authority and control over the domain name, and they are responsible for managing and maintaining the domain's registration.
Here are some key points about registrants:
Registrants play a crucial role in the domain name ecosystem, as they are the entities that choose and use domain names to establish an online presence. They are responsible for making sure that their domain names remain in good standing, adhere to applicable laws and regulations, and serve the intended purposes, whether those are websites, social profiles, branded links or other online services.
"Link-generating" platforms refer to products that generate links enabling users to achieve their goals. These include:
Well known link-generating platforms include Rebrandly, Bitly, Wordpress.com and many others, which are used by individuals and brands to manage all the many links in their digital universe.
LTV stands for "Lifetime Value." In various business contexts, especially in marketing and customer relationship management, LTV refers to the total projected revenue that a customer is expected to generate for a business over the entire duration of their relationship with that business.
The concept of LTV is important because it helps businesses understand the long-term value of acquiring and retaining customers. By calculating the lifetime value of a customer, a company can make more informed decisions regarding customer acquisition, marketing strategies, and customer retention efforts.
LTV is a valuable metric for businesses in subscription-based models, e-commerce, and other industries where customer relationships are ongoing. It helps companies allocate resources effectively, make decisions about customer acquisition and retention strategies, and assess the long-term impact of their marketing efforts.
