Nova Registry, a trailblazer in top-level domain (TLD) innovation, joined forces with Gravatar, the globally recognized profile platform powered by Automattic. This partnership was born from a shared vision: to empower users with true digital identity ownership, memorable URLs, and enhanced brand control. By integrating Nova Registry’s .link domains into Gravatar’s platform, the two companies have redefined how users manage their online presence, creating a seamless, branded, and secure profile experience.
The Power of Identity
Nova Registry’s mission to expand the real-world use of .link domains aligned perfectly with Gravatar’s goal of empowering users to take control of their digital identities. Gravatar, already a cornerstone for web creators, Open Web advocates, and professionals, sought to differentiate its platform by offering users a way to own their profile links. Nova Registry’s innovative approach to TLDs provided the perfect solution: custom .link domains that are not only memorable but also reinforce trust and brand consistency.
For Gravatar users, this meant more than just a link—it meant a digital identity that truly belonged to them, with the power to stand out in a crowded online world.
Implementation & User Journey
The partnership’s implementation was a masterclass in user-centric design and frictionless onboarding. Gravatar users can now select and register their custom .link domain directly within the platform, with the first year offered free of charge. This integration transforms the traditional profile link-in-bio into a branded, secure, and instantly recognizable URL.
The process is simple:
- Users are prompted to choose their custom .link domain during profile setup or updates.
- Registration is seamless, requiring minimal effort while ensuring security and ownership.
- Once registered, the .link domain becomes the user’s primary profile link, connecting their Gravatar profile to the broader web.
This ease-of-use has resonated deeply with Gravatar’s audience, particularly those who value owning their digital presence—whether they’re WordPress bloggers, GitHub developers, or Slack collaborators.
Results and Impact
“The Nova team’s creativity and proactive approach make them exceptional partners for Gravatar. Their innovative thinking has opened new possibilities for our platform, resulting in a collaboration that truly benefits Gravatar, .link, and users. Their enthusiasm for pushing boundaries and commitment to mutual success make working with Nova a genuine pleasure. Together, we’re driving meaningful innovation in digital identity.”
– Ronnie Burt, Head of Gravatar @ Automattic
This partnership has had a truly transformative impact, with key outcomes including:
Increased Adoption of Custom Domains
Thousands of Gravatar users have embraced .link domains, making them central to their online identities.
Higher Profile Visibility
Branded .link domains have driven greater engagement, with users reporting significant increases in profile views and interactions.
Improved Conversion Rates
Users who opted for custom .link domains saw an increase in conversion rates, underscoring the value of a trusted, branded digital presence.
Beyond these outcomes, the collaboration has reinforced Gravatar’s position as a powerful link-in-bio tool for the open web, while enabling Nova Registry to expand its reach into engaged creative and professional communities.
Vision for Growth
This partnership marks the start of something great. By endorsing Nova Registry’s ambitious SuperNova200 project, the collaboration sets a new benchmark for TLD operators in their support of digital identity platforms.
Moving forward, Nova Registry and Gravatar are committed to further innovation, exploring new ways to enhance user experiences and expand the open web. Together, they are positioning Gravatar at the forefront of trusted digital reputation and security on the Internet.
Take the Next Step
Are you interested in being part of shaping the future of digital identity and driving user engagement as a platform partner, digital product manager, or registrar? If so, come join Nova Registry’s Partner Program and be a crucial player in the next era of the Internet. Get in touch today to get started.